论文部分内容阅读
随着科技的进步和网络的发展,以智能手机和平板电脑为代表的智能移动设备在近几年快速发展,各大公司纷纷推出了自己的应用商店。在当前众多的应用商店中,苹果应用商店的发展时间最长、用户数量最大、商业模式最成熟。对苹果应用商店商业模式的解读主要从两个方面进行:一是把苹果应用商店作为独立的个体进行分析;二是把苹果应用商店放在苹果公司“App Store+i Phone”的转型模式下进行分析。
With the advancement of science and technology and the development of the Internet, intelligent mobile devices represented by smartphones and tablet computers have been rapidly developed in recent years, and major companies have launched their own application stores. In the current number of application stores, Apple’s store development time is the longest, the largest number of users, the most mature business model. The interpretation of the Apple App Store business model mainly from two aspects: First, Apple App Store as an independent individual analysis; the second is the Apple App Store on Apple “App Store + i Phone ” transformation mode Under analysis.