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随着众多媒体对2010年2月下旬开始的丰田质量问题美国国会听证会的密集报道,这场由数百万辆级别的大规模召回事件引发的丰田品牌危机风暴日益升级。据中汽协数据显示,受“召回门”事件影响,丰田在2010年1月首次跌出中国轿车品牌销量前10名。央视在2010年3·15晚会上对两款惠普笔记本电脑的大规模质量问题进行了报道。惠普公司客户管理专员将故障原因归结为中国学生宿舍的蟑螂太恐怖——因为脏乱的使用环境造成的质量问题。面对2008年10月就发现的规模质量问题,惠普把罪责推卸给蟑螂,引起消费者的愤怒。惠普2010年3月17日召开紧急新闻发布会,承诺将在今后的30天展开综合整顿计划。
With the mass media coverage of the Toyota congressional hearing on Toyota’s quality issues that began in late February 2010, the storm of the Toyota brand triggered by a massive recall of millions of vehicles is escalating. According to the data released by China Association of Automobile Manufacturers, Toyota suffered the first 10 sales of China sedan brands in January 2010 due to the “recall door” incident. CCTV at the 2010 3:15 party on the two HP laptop mass mass issues were reported. Hewlett-Packard customer management commissioner attributed the cause of the malfunction to cockroaches in China’s student dorms too horrible - because of the dirty environment caused by quality problems. In the face of the quality problems found in October 2008, Hewlett-Packard shirked its responsibility to cockroaches and aroused the wrath of consumers. Hewlett-Packard held an emergency press conference on March 17, 2010 and promised to start a comprehensive reorganization plan in the next 30 days.