广播广告是由人声语言、音响语言、音乐语言三要素构成。它以声音为材料,运用各种文艺形式和艺术手段传播信息;它声文并茂,具有声音艺术、各种文艺体裁和艺术表现形式等的多元艺术境界,拥有独特的审美特征。这些审美特征与听众的审美经验相互作用,使听众产生各种审美感受,从而 Radio advertising is composed of vocal language, audio language, music language, three elements. It uses sound as material and uses various literary forms and artistic means to disseminate information. It boasts rich and varied vocalizations and has the unique aesthetic characteristics of diverse artistic realms such as sound art, various literary genres, and artistic expressions. These aesthetic characteristics interact with the aesthetic experience of the listener so that the listener produces various aesthetic feelings