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中国的古文化,总给人一种“美”的享受。历史征战的“霸气美”、诗词歌赋的“古典美”、思想文学的“智慧美”等等,不论是哪一种形式的美,对于现代发展来说都具有着极高的利用价值。同理,现代标志的设计也可以借鉴和采纳古代的图徽文化。本文,笔者将分析古代图徽的重要性,并结合新时代下对于标志设计的要求来重点探究中国古代图徽对现代标志设计的影响主要体现在哪些方面。
China’s ancient culture always gives people a kind of “beauty” enjoyment. The “exalted beauty” of historical expeditions, the “classical beauty” of poetry and songs, the “beauty of wisdom” of ideological literature, etc., no matter what kind of beauty the form has for the modern development High value of use. By the same token, the design of the modern logo can also draw on and adopt the ancient Chinese emblem culture. This article, the author will analyze the importance of ancient map emblem, combined with the new era of logo design requirements to focus on the ancient Chinese emblem on the modern logo design is mainly reflected in what areas.