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美国‘可口可乐”公司老板夸下海口,哪怕公司一夜间被大火烧为灰烬,第二天各大银行就会主动上门向公司贷款,因为该公司还拥有价值几百亿美元的无形资产。美国著名饮料“可口可乐”百年畅销不衰,稳坐世界饮料市场霸主之位,秘密武器是什么?就在于其手中有三项强大的无形资产:1.价值360亿美元的“可口可乐”商标权;2.价值550亿美元的
The owner of the American Coca-Cola company praised the sea, even if the company was burned into an ashes overnight, the next day the major banks will take the initiative to come to the company loans, because the company also has billions of dollars worth of intangible assets. Beverage “Coca-Cola” has been selling for a hundred years. It is the dominant position in the world beverage market. What is the secret weapon? It is that there are three powerful intangible assets in its hands: 1. The “Coca-Cola” trademark rights worth US$36 billion; 2. Value 550 billion U.S. dollars