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朱月昌:品牌是一笔难以估计的无形资产人们对产品的认识正在不断深化。很多人已经认识到,不止是产品有品牌,服务,甚至一所学校,一座城市,也都有品牌。品牌是一笔难以估计的无形资产,它能使商品和服务飙升价值打造一个品牌决不是一蹴而就的事。它至少需要具备下面三个条件:一是卓越的品质。要用诚信的态度和服务的精神向消费者提供优质的产品或服务。品质不行,品牌——不管你花多少钱,也不管你运用多少手段——永远树立不起来。
Zhu Yuechang: the brand is a hard to estimate intangible assets People’s understanding of the product is constantly deepening. Many people have realized that not only the product has a brand, service, even a school, a city, but also have a brand. A brand is an invaluable intangible asset that can make goods and services soaring Value Creating a brand is by no means a one-time endeavor. It requires at least the following three conditions: First, excellent quality. To use honest attitude and spirit of service to provide consumers with quality products or services. No quality, brand - no matter how much you spend, no matter how much means you use - will never be able to stand up.