“推销”与“营销”,二者一字之差,却有着本质的差别。推销,是对产品以推销为目的而开展的一系列促销活动。它关注的仅是已有产品,不管其来龙去脉,只看最终销出数量;而营销不仅包括推销的所有职能,还涉及前前后后一切活动,以为开发该产品而进行市场调查、研制、生产、定价及售前、售时、售后服务,可以说营销是个系统工程,这是职能范围上的差别。 “Marketing” and “marketing” are the difference between the two words, but there are essential differences. Sales promotion is a series of sales promotion activities for the purpose of promoting products. It focuses only on existing products, regardless of their context, and only looks at the number of final sales; marketing not only includes all the functions of marketing, but also involves all activities before and after, in order to develop market research, development, production, and Pricing and pre-sale, sale, and after-sales service can be said that marketing is a systematic project, which is a difference in the scope of functions.