“点子”,其为主意、计策、办法之俗称由来已久。而今这个古老的词汇被赋予新的涵义,成为形形色色咨询服务的代名词,而且它本身也逐渐地商品化,卖“点子”、买“点子”、“点子公司”等物事颇有方兴未艾之势。这不奇怪,因为“点子”能带来效益。随着市场经济的发展,我国的“点子”行业即咨询业前景如何?企业或其他社会组织同这一行业将构建一种什么样的关系?公司如何才能从中获取 “Principles” have long been known for their ideas, plans, and methods. Now this ancient vocabulary has been given a new meaning. It has become synonymous with all kinds of consulting services, and it itself is gradually commoditized. Selling “points”, buying “points”, “pointing companies” and other things are quite in flux. This is not surprising, because “ideas” can bring benefits. With the development of the market economy, what is the prospect of China’s “idea” industry, that is, the consulting industry? What kind of relationship will the company or other social organizations have with this industry? How can companies obtain from it?