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《广告美学》课程于2008年被列入闽江学院校级精品课程。在广告学、广告设计、汉语言文学等专业中开设必修课,为考查科目。这是一门广告美学理论与广告创作实践相结合的新兴课程。学生在掌握广告学、传播学基础知识后,运用美学尤其是广告美学指导自己对广告作品的审美价值进行评判,辨析其优劣,在今后的广告文案写作、广告策划创意中有美感、美学的尺度,提升审美欣赏水平。
“Advertising Aesthetics” course in 2008 was included in the Minjiang College campus quality course. In advertising, advertising design, Chinese language and literature and other professionals in the required courses for the test subjects. This is an emerging course combining advertising aesthetics and advertising practice. After mastering the basic knowledge of advertising and communication, students use their aesthetics, especially the aesthetics of advertisement, to guide themselves to judge the aesthetic value of advertising works, and to analyze their advantages and disadvantages. In the future, they have aesthetics and aesthetics in advertisement copywriting and advertisement planning Scale, enhance the level of aesthetic appreciation.