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随着电子商务与全球贸易的不断发展,跨境电子商务的发展势不可挡,相应的,对电子商务专业人才的需求也越来越多,尤其是外贸电商所呈现的爆炸式发展,使掌握英语知识能力及对外商务业务知识的综合性人才成为稀缺人才。因此,在跨境电商发展迅猛的背景下,高校英语专业课程的设置就成为摆在广大教育工作者面前的一道重要课题。文章在总结传统电子商务英语教学存在误区的基础上,提出跨境电商背景下高校英语专业课程设置的一些建议。
With the continuous development of e-commerce and global trade, the development of cross-border e-commerce is overwhelming. Correspondingly, the demand for e-commerce professionals is also increasing. In particular, the explosive growth of e-commerce has made it possible for students to master English Knowledge ability and foreign business knowledge of a comprehensive talent to become scarce talent. Therefore, under the background of the rapid development of cross-border e-commerce, the setting of college English majors has become an important issue facing the majority of educators. After summarizing the errors of traditional e-business English teaching, the article puts forward some suggestions on the setting of college English majors in the context of cross-border e-commerce.