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报纸广告经营的实证研究张卫平，郭新媛我国报纸业进入市场的时间很短，还不可能积累起丰富的广告经营经验。另外，整个市场发育不成熟，缺乏必要的理论指导，导致现阶段我国报纸业界在广告经营上还有一定的盲目性。如报纸对自身的市场定位与广告客户所宣传的商品的市场定...
An Empirical Study of Newspaper Advertising Zhang Weiping, Guo Xinyuan China’s newspaper industry entered the market for a short period of time, and it is impossible to accumulate a wealth of advertising experience. In addition, the entire market is immature, lacking the necessary theoretical guidance, leading to the blindness of the newspaper industry in advertising at this stage. Such as newspapers on their own market positioning and advertisers advertised the market goods set ...