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动漫产业是一个产业集群,一条复杂的产业链。一个从上游制作,到下游营销、周边产品开发的产业链。中国动漫产业只有将以节目播出和发行为核心的赢利模式转向以动漫品牌设计和衍生产品开发为核心的赢利模式,才有可能建立新型的生态型动漫产业链。基于重庆的动漫产业发展环境,在生态型动漫产业链的构建过程中,需要转变观念,拓展融资渠道,实现技术整合与资源共享,从而使重庆动漫产业获取新的突破。
Animation industry is an industrial cluster, a complex industrial chain. A production chain from the upstream to the downstream marketing, product development around the industrial chain. Only when the animation industry in China moves its profit-making model centered on program broadcast and distribution to a profit-making model centered on cartoon brand design and derivative product development will it be possible to establish a new type of ecological animation industry chain. Based on the development environment of Chongqing’s animation industry, in the process of constructing the ecosystem animation industry chain, we need to change our concept, expand the financing channels, and realize technology integration and resource sharing, so that Chongqing animation industry can make new breakthroughs.