中国茶叶最需要的是市场营销,最缺乏的也是市场营销,特别是没有营销战略。本书围绕“观点、数据、方法、案例”八字方针,试图从古今中外的茶业实战中找到中国茶叶发展的基本规律,用以指导我国茶叶的政府宏观调控和企业微观运作。观点上,提出了中国茶叶的基本规律;数据上,收集了近代1840年以来的有关数据和近20年来国内外较 China’s tea is the most needed marketing, the most lack of marketing, especially in the absence of marketing strategy. This book tries to find out the basic rules of the development of Chinese tea from the actual operation of the tea industry at all times and in all countries, and guides the government’s macro regulation and control and the micro-operation of the tea industry in our country. Point of view, put forward the basic laws of China’s tea; data collection, the data collected since 1840 and the recent 20 years at home and abroad more