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当消费者被科技武装、注意力变得跟金鱼的记忆时长——7秒差不多时、决策路径也在发生变化时,CMO们要如何应对这场充满了科技感的游戏?如何能进化成一个面向未来的CMO?在2014年“中网”期间,IBM大中华区副总裁、首席市场官周忆女士向大家讲起了这样一个故事:詹姆斯·墨菲曾是纽约一支舞曲乐队的主创。他做了一件十分有趣的事情,他和IBM的工程师一起创造了一种自定义音乐的算法,利用2014美网的数据,用音乐来诠释每一场网球比赛。出于音乐家特有的敏感,墨菲体察到一场比赛除了比分和球员状态等常规
When consumers are armed with technology, attention becomes the memory of goldfish - 7 seconds when the decision-making path is also changing, CMO how to deal with this full of science and technology game? How can evolve into a Future-oriented CMO? In 2014, “China Network” period, IBM Greater China vice president, chief marketing officer Zhou Yi told us a story: James Murphy used to be a New York dance piece Creator. He did a very interesting thing, he and IBM engineers to create a custom music algorithm, the use of 2014 US network data, with music to interpret every tennis match. Out of the unique sensitivity of musicians, Murphy noticed a game in addition to the score and player status and other conventional