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当前,销售问题是制约我国工业生产的一个突出矛盾,又是搞活大中型企业的一个重要环节。最近我们对此进行了调查,听到不少有关销售问题的议论。一、“现在销售工作最难做,从峰顶到谷底,就那么一眨眼的时间。强化企业销售工作已迫在眉睫”。这是工商界对当前销售形势的一种比较普遍的看法。近年来,市场形势和企业销售所发生的急剧变化,为多年来所罕见。工业消费品如水泥、硫酸、烧碱、煤炭,日用消费品如洗
At present, the sales issue is a prominent contradiction that restricts China’s industrial production, and it is also an important link in invigorating large and medium-sized enterprises. We recently conducted a survey on this and heard many discussions about sales issues. I. “Now the sales work is the most difficult to do. From the peak to the bottom, it is just a blink of an eye. Strengthening the sales of enterprises is imminent.” This is a relatively common view of the business community on the current sales situation. In recent years, the drastic changes that have taken place in market conditions and corporate sales have been rare for many years. Industrial consumer goods such as cement, sulfuric acid, caustic soda, coal, daily consumer goods such as washing