2004年,长安汽车的形象用语是“车来车往,长安汽车”;到2009年时,其形象用语变为“长安行天下”。这种变化不但是语言的变化,也是其安全战略的深化,更是其对世界汽车文明尤其是安全文明以及对在这种文明建设中长安汽车自身使命与责任认识的深 In 2004, the image of Changan Automobile is “Car to car,” “By 2009, the image of the term into ” Changan world ". This change is not only a change in language but also a deepening of its security strategy. It is also a profound change in its understanding of the world’s automobile civilization, especially its security and civilization, and its recognition of its mission and responsibility in this civilized construction