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2002年,十六大报告明确提出“坚持‘引进来’和‘走出去’相结合,全面提高对外开放水平,鼓励和支持有比较优势的各种所有制企业对外投资,带动商品和劳务出口,形成一批有实力的跨国企业和著名品牌”。然而,实施国际化战略毕竟是一项长期而艰巨的任务,中国企业国际化的进程才刚刚开始,海外经营仍处于初期发展阶段,对于许多国内企业来说,“走出去”还只是新事物。作为中国家电行业的排头兵——海尔集团,已率先迈出了国际化经营的步伐。短短几年,海尔已成为具有国际化雏形的企业集团,为中国企业国际化经营探索了一条成功之路。
In 2002, the 16th National Congress of the Communist Party of China made it clear that “insisting on the combination of” bringing in “and” going out “will comprehensively improve the level of opening to the outside world, encouraging and supporting foreign investment in enterprises with comparative advantages and ownership, boosting the export of goods and services, Form a group of powerful multinational corporations and famous brands. ” However, the implementation of internationalization strategy is, after all, a long-term and arduous task. The process of internationalization of Chinese enterprises has just begun. Overseas operations are still at an early stage of development. For many domestic enterprises, “going abroad” is only new thing. As the vanguard of China’s home appliance industry - Haier Group, has taken the lead in the pace of international operations. In just a few years, Haier has become an enterprise group with an international prototype and has explored a path of success for the international operation of Chinese enterprises.