选择目标市场,明确企业应为哪一类用户服务,满足他们的哪一种需求,是企业在营销活动中的一项重要策略。所谓目标市场就是通过市场细分后,企业准备以相应的产品和服务满足其需要的一个或几个子市场。为什么要选择目标市场呢?因为不是所有的子市场对本企业都有吸引力,任何企业都没有足够的人力资源和资金满足整个市场或追求过份大的目标,只有扬长避短,找到有利于发挥本企业现有的人、财、物优势的目标市场,才不至于在庞大的市场上瞎撞乱碰。如太原橡 Choosing the target market and clarifying which type of users the company should serve, and which of their needs, is an important strategy for companies in their marketing activities. The so-called target market is one or more submarkets that the company is prepared to meet its needs with corresponding products and services after market segmentation. Why should we choose the target market? Because not all sub-markets are attractive to the company, any company does not have enough human resources and funds to meet the entire market or to pursue excessively large goals, only to avoid weaknesses and find beneficial to the use of the enterprise. Existing target markets for human, financial, and material advantages will not be able to squash and touch in large markets. Taiyuan Rubber