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笔者曾经给大家介绍过国内小家电因为炒锅和压力锅起家的苏泊尔(002032),今天来介绍另外一个单品类出色发展的公司——九阳股份(002242)。不过对比苏泊尔相对顺利的道路,九阳股份则是经历了大起大落再次突围的道路。九阳股份之所以能在豆浆机领域取得成功,这和中国的饮食文化密不可分。豆浆,与其他饮品不同,作为中国汉族传统饮品,其有着中华民族特有的文化和底蕴,在这个品类国内的企业必将拔得头筹,而绝非国际企业。仔细看来,九阳股份在豆浆机领域主要经历了四个阶段。
I have introduced to you all the domestic small appliances because of wok and pressure cooker started Supor (002,032), today to introduce another outstanding development of single-category company - Joyoung shares (002,242). However, compared to Supor relatively smooth road, Joyoung shares experienced the ups and downs once again break the road. Joyoung shares the reason why the success in the field of soybean milk, which is inextricably linked with the Chinese food culture. Unlike other drinks, soymilk, as a traditional drink of the Han nationality in China, has its own unique culture and heritage. The domestic enterprises in this category will surely come out on top but not the international ones. Carefully, Joyoung shares in the field of soybean milk has gone through four stages.