论文部分内容阅读
为了提高企业的国际竞争能力,创建自主品牌,提高品牌知名度,企业应大力加强自主创新力度,强化企业的核心竞争力,在企业核心竞争力的基础上创建自主品牌、塑造自主品牌形象、进行自主品牌精准定位、张扬自主品牌个性。
In order to enhance the international competitiveness of enterprises, create their own brands and enhance their brand awareness, enterprises should vigorously strengthen their independent innovation, strengthen the core competitiveness of enterprises, create their own brands on the basis of their core competitiveness, shape their own brand images and conduct their own decisions Accurate positioning of the brand, publicity own brand personality.