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在当今服装产品同质化、服务同质化及其营销行为同质化程度越来越快、越来越高的完全竞争时代,服装陈列设计在整个营销价值体系中的作用更显得格外重要。由于国内服装陈列行业的不成熟、陈列师的缺乏、服装品牌企业对陈列意识的不明确以及国外服装陈列外包给企业带来的成功案例,以及陈列外包给企业带来的时效性、低成本、高质量等特点,足以说明服装陈列外包将是今后一段时间内的发展趋势。
In today’s homogenization of apparel products, service homogeneity and homogenization of their marketing practices are getting faster and faster, more and more highly competitive era, the role of clothing display design in the entire marketing value system is even more important. Due to the immaturity of the domestic clothing display industry, the lack of display division, clothing brand enterprises on the display of awareness is not clear and the overseas garment exhibition outsourcing business success stories brought to the enterprise, as well as display outsourcing to the business of timeliness, low cost, High quality and other characteristics, sufficient to show that garment display outsourcing will be the trend of development in the coming period of time.