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没有沟通就没有管理。在计划经济时期,企业管理中沟通的作用被人为的以执行上级下达任务的方式所忽略。在市场经济环境下,企业被赋予了高度的自主权,企业的生存取决于对市场的把握以及是否被市场所认知,因此,企业与企业之间的沟通、企业与客户之间的沟通、企业内部与员工之间的沟通等等,成为左右着企业管理成效的重要因素。沟通作为一种软实力,在现代管理学中被认为是管理的灵魂,有效地沟通能够提高企业管理效率,不断地改善各项管理职能,为企业的长足发展提供管理上的保障,是企业在新经济条件下可持续发展的必然要求。
There is no management without communication. During the planned economy, the role of communication in the management of enterprises was artificially neglected in the way of carrying out tasks assigned by higher authorities. In a market economy environment, enterprises are given a high degree of autonomy. The survival of an enterprise depends on its grasp of the market and whether it is recognized by the market. Therefore, the communication between enterprises and enterprises, between enterprises and customers, Communication between employees and other companies, etc., has become an important factor affecting the effectiveness of business management. As a kind of soft power, communication is considered to be the soul of management in modern management. Communication can improve the efficiency of enterprise management, improve various management functions and provide management support for the rapid development of enterprises. Necessary Requirements of Sustainable Development under the New Economic Conditions.