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在当今的信息时代,各类媒体面临着前所未有的挑战,体育期刊同样处在一个巨大的变革和竞争时代。如何能使自己的期刊在的激烈的竞争环境中更好的生存,是每一个做体育期刊的人需要认真思考的问题。体育期刊的优秀与否涉及到很多问题,定位只是其中之一。希望通过对体育期刊受众定位的初略分析,从中能找出一些有益的经验。
In today’s information age, various types of media are facing unprecedented challenges. Sports journals are also in an era of great change and competition. How to make our journals survive in the fierce competition environment is a question that every sports journals should seriously think about. Sports journals excellent or not involves many problems, positioning is just one of them. Hope that through the first analysis of sports journal audience positioning, from which you can find some useful experience.