“绿色收视率”概念的提出及其受到广泛关注,反映了社会对当前电视媒介片面追求收视率引发的节目“文化空壳”现象的忧虑。“绿色收视率”理想的实现至少面临三方面的挑战:收视评估体系的各项指标数值难以准确科学把握;高素质的电视经理人才匮乏;电视媒体的成长环境与市场机制存在“硬性”冲突。有针对性地寻找突破是解决这些问题的关键。 The notion of “green ratings” and its widespread concern reflect the community’s concern over the current TV media’s one-sided viewing of programs such as “culture empty shell” caused by the ratings. The realization of the ideal of “green audience rating” faces at least three challenges: the indexes of the ratings assessment system are difficult to be accurately and accurately grasped; the high-quality TV managers are lacking; the growth environment and market mechanism of the television media exist “ ”conflict. Targeting to find breakthroughs is the key to solving these problems.