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巫傩面具艺术来源于一种历史悠久的远古文化--巫傩文化,审美价值和文化价值兼具,在促进民族文化的传承、展示地域文化的特色和推进地方旅游的发展等方面意义重大。本文概要介绍了巫傩文化与巫傩面具艺术,简单介绍了湘西巫傩面具旅游工艺品在当前市场上的困境,并从造型变化、材料创新、工艺改革和品牌创造等四方面探究了湘西巫傩面具旅游工艺品的创新设计,希望能够同时予读者和自己以借鉴性意义。
Witchcraft mask art comes from a long history of ancient culture - Witchcraft culture, aesthetic value and cultural value of both, in promoting the inheritance of national culture, display the characteristics of regional culture and promoting the development of local tourism and so on. This article gives an overview of witchcraft culture and witchcraft masks. It briefly introduces the predicament of witchcraft masks tourism products in the current market and probes into witchcraft catches from the aspects of modeling change, material innovation, process reform and brand creation Mask innovative design of tourism products, hoping to readers and themselves at the same time for reference.