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指尖营销、体验升级,雅戈尔寄望借此增强年轻消费者的品牌粘性。一直对线上发展比较谨慎的雅戈尔,如今也开始试水O2O。“渠道优势是雅戈尔走O2O道路的先天优势。”对此,雅戈尔集团股份有限公司董事长助理程方定如是说。宁波,是雅戈尔探索O2O模式落地的第一站。线上圈粉时值周末,前来雅戈尔(宁波)品牌旗舰店内选购衣服的顾客络绎不绝。店员俞建娜刚送走一位客人,来
Fingertip marketing, experience upgrading, Youngor hopes to enhance young consumers brand stickiness. Youngor, who has been more cautious about online development, is now testing O2O. “The channel advantage is Youngor’s innate advantage of taking the O2O road.” In this regard, Cheng Wentang, assistant chairman of Youngor Group Co., Ltd., said. Ningbo, Youngor is the first stop to explore the O2O model landing. Online weekend when the value of powder, to Youngor (Ningbo) brand flagship store to buy clothes in an endless stream of customers. Staff Yu Jianna just sent away a guest, come