随着社会的转型,传媒进入到市场经济的浪潮中,受众的概念已向被教育者和传媒消费者的多重化界定转移。同时,市场规律也把受众问题推到了决定传媒生存、发展的关键性位置。它不仅成为节目质量突破的依据,更是传媒面向世界谋求发展的长远课题。 With the social transformation, the media has entered a wave of market economy, and the concept of audience has been shifted to the multiple definition of educated and media consumers. At the same time, the laws of the market have also pushed the issue of the audience to the crucial position that determines the survival and development of the media. It not only serves as a basis for program quality breakthroughs, but also serves as a long-term task for the media to pursue development in the world.