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旅游购物是旅游活动的“六大要素”之一,其发展状况是一个国家和地区旅游业发展深度和广度的重要标志．但在大连旅游业发展中,旅游购物是一个明显的薄弱环节。而旅游商品开发的相对滞后是造成这种状况的首要原因．旅游商品对提高旅游经济效益有着极其重要的作用,同时也是一个地区对外交流与宣传的重要媒介．大连的旅游商品开发明显滞后,已经影响了大连的城市形象,我们应充分的了解大连旅游商品开发的现状,发现旅游商品中存在的问题,最终找出相应的,行之有效的对策。
Tourism Shopping is one of the “six major elements” of tourism activities. Its development is an important symbol of the depth and breadth of tourism in a country and a region. However, in the development of tourism in Dalian, tourism shopping is an obvious weak link. The relative lag of tourism product development is the primary reason for this situation. Tourism commodities play an extremely important role in boosting the economic benefits of tourism. They are also an important medium for foreign exchange and publicity in a region. Dalian’s tourism product development has lagged far behind, which has affected the city image of Dalian. We should fully understand the current situation of tourism product development in Dalian, discover the problems in tourism goods, and finally find the corresponding and effective countermeasures.