当人们喝可口可乐的时候没有人会觉得它有一百多岁,那种“随时随地让你为之精神一振”的品牌承诺,让你永远感到充满激情,永远年轻。这就是中外老字号的根本区别。同样的百年老字号,中外企业相差悬殊。国外的老字号有的成为驰名世界的品牌,有些是世界 500强成员,实力雄厚,富可敌国,具有极强的品牌影响力、市场渗透力和核心竞争力。北京一些 When people drink Coca-Cola, no one will think it has a hundred years of age, that kind of “let you be energetic whenever and wherever possible” brand promise, so you always feel passionate, always young. This is the fundamental difference between old and new Chinese and foreign. The same age-old, Chinese and foreign enterprises vary greatly. Some of the old foreign brands have become well-known brands, some are members of the world’s top 500, the strength, rich and powerful, with strong brand influence, market penetration and core competitiveness. Beijing some