在国际市场环境下,品牌是唯一有效的通行证。不论是企业、城市、还是国家都需要塑造品牌形象;纵观我国传媒业品牌发展状况,在当前全面推进文化体制改革之际,传媒作为文化体制改革的先锋和主战场,正如火如荼的推进。那么,媒体如何顺应大势塑造品牌、经营品牌、实施品牌战略、提升“软实力”显得尤为重要。中国品牌媒体高峰论坛,每两年一届,是国内唯一将报刊、广播、电视、网络、新媒体等聚集一堂进行研究、交流、评选 In the international market environment, the brand is the only valid pass. No matter the enterprise, the city or the country, the brand image needs to be shaped. Looking at the development of China’s media industry brands, the media, as the vanguard and main battlefield of the reform of the cultural system, is pushing forward in full swing at the current moment. So, how the media conform to the general trend of shaping the brand, brand management, implementation of brand strategy, upgrade “soft power” is particularly important. China Brand Media Forum, held every two years, is the only newspaper, radio, television, Internet, new media gathered together to conduct research, exchange, selection