“定位突破营销理论”是在现代市场环境中,针对营销过程可能出现的种种问题而提炼出的一种化繁为简、目标明确的营销理论。现代营销学发展至今,出现了不同的流派,并缔造了不同的理念,但是万变不离其宗的目的都只有一个:如何高效的提升营销手段,定位好发力点,从而全面提升营销效果。 “Positioning breakthrough marketing theory” is a kind of marketing theory that is simple and clear and has clear objectives for the various problems that may arise in the marketing process in the modern market environment. Since the development of modern marketing, there have been different schools and different ideas have been created. However, there is only one goal that remains unchanged: how to effectively improve marketing methods and position well, so as to comprehensively improve marketing effectiveness.