新闻标题要有“新闻”,要给读者以“新闻”,这原是标题的应有之义。如果标题里没有“新闻”或缺少“新闻”,那么,读者何必多此一举先去看标题呢?标题本身不也就失却意义了吗? 话虽如此说,但做起来却也并不容易。我们报纸上的标题,说都没有“新闻”这当然不是事实,即使有这种标题,也是极个别的事例。但是,缺少“新闻”,或者不大注意要尽可能地给读者以更多的“新闻”,以满足他们的要求和希望的标题,却并不是个别的。 News headlines have “news”, to give readers “news”, this is the title of the proper meaning. If there is no “news” in the title or a lack of “news,” why should the reader look at the title one by one? The title itself does not mean it, too, but that is not easy to do. Of course, it is not true that the headlines in our newspapers say there is no “news.” Even with such headlines, it is a very rare case. However, the lack of “news,” or a lack of attention to the topic of trying to give readers as much “news” as possible to meet their needs and hopes, is not individual.