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从策划、包装到推向市场,前后不到半年,容声209S 迅速蹿红,销量一跃为市场单型号冰箱销售之冠。容声209S 冰箱的诞生,最初源于科龙传播部对冰箱卖点的一场争论。中国冰箱业的竞争一直显得比较平静,以海尔、科龙、新飞、美菱“四大家族”为主的厂家,基本都各守着自己“保鲜”、“抗菌”等卖点进行传播。然而在这种平静之下,消费环境发生了变化——近年来,随着居民用电、工业用电的不断增加,电力紧缺问题逐渐加剧,“电荒”成为国人最为关注的一个社会问题。在商讨冰箱新的卖点时,科龙传播部一些人认为,科龙冰箱的竞争优
From the planning and packaging to market, less than six months before and after, Rongsheng 209S rapid red, sales jumped for the first single-family sales of refrigerators. Yung-Sheng 209S refrigerator was born, initially from Kelon Communications Department of the refrigerator selling point of an argument. China's refrigerator industry has always been relatively calm competition, with Haier, Kelon, Xinfei, Meiling “four families ” based manufacturers, basically all keep their own “fresh”, “antibacterial” and so on Selling points for dissemination. However, under such calm, the consumption environment has changed - in recent years, with the increasing use of residential electricity and industrial electricity, the problem of power shortage has been gradually aggravated, and the “power shortage” has become the most concerned society problem. In discussing the refrigerator's new selling point, Kelon Communications some people think Kelon refrigerator competitive