“平台”这个词,最近两年来被商界频频提及、高度认同与向往,主要源于互联网上的应用与信息层出不穷、翻滚增长。后者犹如洪浪滔天,单一的产品与模式断难抵挡,所以互联网公司要生存立足、做大做强,须建平台以承载之、驾驭之,说到底是圈用户、圈信息。几乎所有有进取心的互联网公司部在明里暗中干这件事,大小侧重不同而已。特别是苹果——一家 “Platform ” the word frequently mentioned by the business community in the recent two years, a high degree of identity and longing, mainly due to an endless stream of Internet applications and information, rolling growth. The latter is like a flood of monstrous monolithic products and models difficult to resist, so Internet companies to survive based, bigger and stronger, to be built platform to carry, control, in the final analysis is circle users, circle information. Almost all the enterprising Internet company secretly doing this thing, the size of different emphasis only. Especially Apple - a