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近期国内旅游市场越来越火热,在众多市场中,我们发现很多大学生把去知名院校体验不同的学校氛围和生活当做旅行的一部分。尤其是地处旅游城市的知名院校,更是很多大学生热衷的旅行去处。高校旅舍是在这种背景下产生的一种模式,它是将地处旅游城市的知名高校与青年旅舍的运作模式相结合产生的特色旅舍。这种高校青年旅舍相比于其他档次不一的宾馆、酒店,第一选址上它靠近知名院校,文化氛围浓厚,它为顾客提供了文化交流的平台,促进对不同城市的文化认知等。第二在顾客选取对象上一般以大学生,背包客以及年轻的自助游者,他们才是真正的旅行者。第三它是以床位数来衡量顾客留存率,具备低价安全性。基于此,高校旅舍具有很大的可行性,对其进行研究具有很强的现实意义。
Recently, the domestic tourism market is getting hotter and hotter. In many markets, we find that many college students consider going to a famous institution to experience different school atmosphere and life as part of their journey. Especially well-known colleges and universities located in tourist cities, but also a lot of college students keen to travel. College hostels are a model that emerges in this context and are characteristic hostels that combine the operations of well-known colleges and youth hostels located in tourist cities. This college youth hostel compared to other hotels of different grades, the hotel, the first site it is close to well-known institutions, a strong cultural atmosphere, it provides customers with a platform for cultural exchanges and promote cultural awareness of different cities Wait. Second, customers generally choose college students, backpackers and young self-help tourists, they are real travelers. Third, it is based on the number of beds to measure the retention rate of customers with low security. Based on this, university hostels have great feasibility, so it is of great practical significance to study them.