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随着我国市场经济的快速发展,人均物质生活水平显著提升,人们在工作、学习之余,开始将更多的精力投入到旅游中,以此来陶冶情操,获得更深层次的精神享受,这就对我国的经济型连锁酒店带来了广阔的发展空间。此种经济型连锁酒店经济实惠,价格可以满足大众阶层人民需要,但是相较于大型酒店差距较大,所以如何能够在成长期明确市场定位,有针对性制定发展战略显得尤为关键。本文主要就此进行分析,结合实际情况,提出合理的应对措施,以求更好的推动我国经济型连锁酒店长远发展。
With the rapid development of the market economy in our country, the material living standards per capita have risen significantly. People start to devote more energy to traveling while they are working and studying, so as to cultivate sentiments and gain deeper spiritual enjoyment. It has brought a vast space for development for China’s economy chain hotels. This economical hotel chain affordable, the price can meet the needs of the mass class, but compared to the larger gap between large hotels, so how to clear market positioning in the growth phase, targeted development strategy is particularly crucial. This article mainly analyzes this, puts forward the reasonable countermeasure according to the actual situation, in order to promote the long-term development of economy chain hotel in our country better.