传统节日逐渐演变成中华民族文化身份和文化记忆的重要组成部分。随着生活方式的改变和外来文化的不断涌入,传统节日传承面临着尴尬的处境。中秋节是我国的传统节日,在大众传媒日益发挥强大社会影响力的今天,媒体已经成为人类生活的镜像反映。本文通过对《齐鲁晚报》关于中秋报道分析,揭示传统节日报道在大众传媒中的呈现趋势,探究这种趋势产生的原因,找出该报的报道偏差,使大众传媒更好传承传统文化。 Traditional festivals gradually evolved into an important part of the cultural identities and cultural memories of the Chinese nation. As lifestyles change and the influx of foreign cultures continues, traditional festivals continue to face embarrassing situations. The Mid-Autumn Festival is a traditional festival in our country. Nowadays, with the mass media increasingly exerting a powerful social influence, the media has become a mirror image of human life. By analyzing the report of Qilu Evening News on Mid-autumn Festival, this article reveals the trend of traditional festival reports in the mass media, explores the causes of this trend, finds out the bias of the newspaper and makes the mass media better inherit the traditional culture.