在当今媒体竞争日益激烈,市场收视份额日益下降的大背景下,媒体尤其是地方媒体必须通过一些活动的组织、新闻的策划来提高媒体的社会影响力和公信力。作为电视媒体,它的组织力和影响力在某种程度上是其它的手段所不能代替的。我们地方媒体在近几年也加强了对新闻公益行动的组织和策划,譬如:大型新闻公益行动:《我们的家园我们的水》;《寻找远山的孩子》;《寻找贫困大学生》等等取得了良好的效果。这些公益行动涉及环保、教育、助学等诸多 Under the background of increasingly fierce media competition and declining market share, the media, especially the local media, must improve the media’s social influence and credibility through the organization of some activities and the planning of news. As a television media, its organizational power and influence are to some extent irreplaceable by other means. In recent years, our local media have also stepped up the organization and planning of public information activities such as: Large-scale public information activities: “Our homeland our water”; “Looking for children in remote mountains”; “Looking for poor college students”; etc. got a good result. These public service activities related to environmental protection, education, education and many other