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席卷全球的金融危机不可避免地殃及体育产业及体育消费。如何有效消解全球金融危机的负面影响,以战略眼光审时度势,变危机为历史性发展机遇,具有十分重大而紧迫的意义。为此,加快国内体育消费市场的开发,提高政府部门的体育消费管理能力,引导居民对体育消费的投资,改善体育消费制度及环境、促进体育消费发展迫在眉睫。
The global financial crisis will inevitably affect the sports industry and sports consumption. How to effectively resolve the negative impact of the global financial crisis, reviewing the situation with strategic foresight, and turning crises into historic development opportunities are of great importance and urgency. For this reason, it is imminent to speed up the development of the domestic sports consumer market, improve the government’s sports consumption management capabilities, guide the residents to invest in sports consumption, improve the sports consumption system and environment, and promote the development of sports consumption.