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对话人: 昌荣广告总经理党合昌荣广告副总经理左玉斌昌荣广告创意总监卢小龙昌荣广告客户部滕辛梅药品广告,积重难返? 卢小龙(以下简称卢):药品广告现在面临的困境大家都看得到。媒体一致的声音是说乱,但乱的原因什么,大家说得不多。中国的电器、日用品广告发展一日千里,有许多精品,大家都很激赏。惟独药品广告挨骂的多。我看不是企业、广告公司弱智吧? 不是创造力的问题,只能说是集体越位。出现这么多平庸甚至违法的广告,你能说他没效果?没效果没人这么做。大家在一种集体无意识的操
Interlocutor: Changrong Advertising General Manager Danghe Changrong Deputy General Manager of Advertising Zuo Yubin Changrong Advertising Creative Director Lu Xiaolong Changrong Advertising Customer Department Teng Xinmei Drug advertisements, accumulated hard to return? Lu Xiaolong (hereinafter referred to as Lu): Drug Advertisement Now The dilemmas we face can be seen. The unanimous voice of the media is to say chaos, but what causes the chaos? There is not much talk from everyone. The development of electrical appliances and daily necessities in China has been developing rapidly. There are many fine items and everyone is very appreciative. There are only many drug advertisements. I do not think it is the mentally retarded corporate or advertising company? It is not a question of creativity. It can only be said that it is a collective offside. With so many mediocre or even illegal advertisements, can you say that he has no effect? No effect no one did. Everyone in a collective unconscious exercise