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消费者行为学课程在教学上强调实践性,运用校企合作教学法可以丰富教学内容、增加学生体验、有效地提高教学效果。该方法在教学过程中应注意教学形式和内容的适用性;避免流于形式而不注重效果。
Consumer behavior course emphasizes practicality in teaching. Using the method of school-enterprise cooperation teaching can enrich the teaching content, increase the students’ experience and effectively improve the teaching effect. This method should pay attention to the applicability of the teaching form and content in the teaching process; avoid being out of form and not pay attention to the effect.