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随着大众旅游意识的逐步增强,旅游业正在进入一个高速发展的时期,这给发展旅游纪念品市场提供了机遇和空间。在旅游纪念品消费过程中,若其产品形式和所蕴含的文化内涵不能有效传递给消费者并加以充分理解,就无法引起消费者的关注,从而无法转化为消费行为。本文从传播学视角分析了旅游纪念品设计过程中影响有效传播的因素,进而提出了伏羲文化旅游纪念品设计过程中实现有效传播的相关策略。
With the gradual increase of public awareness of tourism, tourism is entering a period of rapid development, which provides opportunities and space for the development of tourism souvenir market. In the process of consumption of souvenir for tourism, if its product form and the cultural connotation contained in it can not be effectively conveyed to consumers and fully understood, it can not attract consumers’ attention and can not be converted into consumer behavior. This paper analyzes the factors influencing the effective transmission in the design of souvenir souvenirs from the perspective of communication, and then puts forward some strategies to achieve the effective communication in the design of souvenirs of Fuxi culture.