与纸质媒体相比,广电媒介的资本运营似乎姗姗来迟,但并不妨碍其“风生水起”。不过在喧嚣的背后是一些困扰广电重组进程的现实困境,如地方有线网络的各自为政,有线网与电信网整合的遥遥无期等,从长远来看,广电资本运营的前景在于紧紧依托资本市场,以市场化和渐进式的方式开展重组,而不能期望以一纸行政命令的方式来进行自上而下的重组。关键词:广电媒介资本运营市场化改革 Compared with the paper media, the capital operation of broadcasting media seems to be late, but it does not prevent its “wind and water”. However, behind the bustle of the troubled radio and television restructuring process some of the real difficulties, such as the fragmented local cable networks, cable networks and the telecommunications network in the foreseeable future integration, etc. In the long run, the prospects for radio and television capital operation is closely rely on capital markets, Reorganization in a market-oriented and gradual manner and can not expect top-down reorganization in the form of a piece of administrative order. Keywords: radio and television media capital operation market-oriented reform