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本文针对当前旅游行业发展现状和发展特点等,对旅游文化创新必要性和旅游文化创新策略等进行了详细分析和阐述:文化以创造性精神劳动形式产生,通过积极创新与继承发扬才能稳固文化地位,这也是文化发展内在本性和文化发展关键点所在。需知,只有不断的进行文化创新,才能保证文化自有特色,旅游文化也是如此,因为无论任何国家和地区,其本体旅游文化始终都不是静态与不变的,都会在不断发展中加以完善,所以应适时进行旅游文化整合与旅游文化创新,之后在此基础上逐
This paper analyzes and expounds the necessity of tourism culture innovation and tourism cultural innovation tactics in light of the present development status and development characteristics of tourism industry. Culture is produced in the form of creative spiritual labor, and through cultural innovation and inheritance can we consolidate the cultural status, This is also the crux of the intrinsic and cultural development inherent in cultural development. It is necessary to know that only by constantly carrying out cultural innovation can we ensure the unique characteristics of our own culture as well as our tourism culture. No matter what country or region, the ontology’s tourism culture is always static and immutable, and will be perfected in the continuous development. Therefore, tourism and cultural integration should be timely and tourism and cultural innovation, after which on the basis of