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当商战的硝烟弥漫整个中国大地时,各种营销的手段,无一不得到充分的施展与广泛的应用。从最早的“文化搭台,经贸唱戏”这种对文化的浅层理解,到今天的“儒商时代”,“知识经济时代这种对文化的深层认识,都向人们昭示着一个明显的信号:未来竞争的焦点是文化,文化营销将成为未来营销的主旋律。下面就让我们用中国人最擅长的直觉和感悟,去体会一下文化在营销中的作用魅力,把握一下文化营销的关键所在。
When the war of war filled the whole land of China, all kinds of marketing tools, have all been fully demonstrated and widely used. From the earliest “culture to Taiwan, economic and trade play” this kind of shallow understanding of culture, to today’s “Confucianism era”, "knowledge economy era of this deep understanding of culture, have shown a clear signal to people : Future competition is the focus of culture, cultural marketing will be the theme of future marketing. Let us use the Chinese people are best at the intuition and perception, to understand the role of culture in the marketing of the charm, grasp the key to cultural marketing.