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文章从理论上阐述了农户创业选择过程中羊群行为的发生机理,论证了“模仿创业”是农民创业中减少成本、降低风险、增加收益的有效途径,实际上是一种羊群行为。文章基于对全国9个省的样本农户进行问卷调查并建立数据库,运用二元logistic回归方法,实证检验农民创业的羊群行为。结果显示,农民创业存在极强的模仿性,羊群效应明显。
This paper elaborates the mechanism of herding behavior in the process of peasant entrepreneurship selection and argues that “imitation of entrepreneurship” is an effective way to reduce costs, reduce risks and increase returns in peasant entrepreneurship, which is actually a herd behavior . Based on a questionnaire survey of farmers in 9 provinces in China and establishment of a database, the paper uses a binary logistic regression method to empirically test the herd behavior of peasant entrepreneurship. The results show that there is a strong imitation of peasant entrepreneurship, herding effect is obvious.