肯尼斯.伯克是新修辞学奠基人,“戏剧主义”和“同一”理论是其修辞学的核心内容。本文在此尝试用其新修辞学理论分析赵本山小品《卖拐》,通过戏剧五位一体理论揭示《小品》中人物一系列表演背后的修辞动机,同时运用“同一”理论展现了演讲者如何一步步地将其动机传递给受话者,使其与发话者达成同一、诱发行动。 Kenneth Burke is the founder of the new rhetoric, “drama” and “the same” theory is the core content of his rhetoric. This article attempts to use his new rhetoric theory to analyze Zhao Benshan’s sketch “sell abduction” and reveal the rhetorical motivation behind a series of characters in “Essay” through the five-in-one theory of drama. At the same time, using the “sameness” theory, How to pass on their motivation step by step to the receiver, so that they reach the same caller, evoked action.