模因论是一种基于新达尔文进化论的观点来解释文化进化规律的新理论。翻译是实现跨文化交流的工具。翻译行为必须在科学的翻译理论指引下进行。翻译模因论以翻译理论为研究对象,认为其内容本身就是众多翻译模因的集合体。翻译理论的发展就是翻译模因复制与传播的结果。故而在翻译模因视角下研究翻译理论中的规范价值观问题,对规范译者的翻译行为,拓展翻译理论具有举足轻重的作用。 Memetics is a new theory that explains the law of cultural evolution based on the neo-Darwinian theory of evolution. Translation is a tool for cross-cultural communication. Translation must be conducted under the guidance of scientific translation theory. Translation memetics theory as the research object of translation, that its content itself is a collection of many translation memes. The development of translation theory is the result of translation and transmission of memes. Therefore, studying the issue of normative values ​​in translation theory from the perspective of translating memes plays an important role in regulating translators’ translation behavior and developing translation theories.