公关广告的情感诉求□冯道常对于市场竞争，美国企业家高浦勒斯有一段精辟的论述：市场竞争的初级阶段主要是依靠价格来取胜，接着就是质量的较量，然后是价格和质量战术交替综合运用，再发展，竞争手段就变成了顾客情感心情的巧妙运用。的确，情感在顾客购买商品时起着重... Emotional Appeal of Public Relations Advertising □ Feng Daochang For the competition in the market, the American entrepreneur Gopurapus has an incisive discussion: the primary stage of market competition is to rely mainly on price to win, and then the contest of quality, and then the alternation of price and quality tactics Use, development, competition means into a clever use of emotional customers. Indeed, emotion plays an important role in the customer’s purchase of goods ...