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本文通过对“白蒲黄酒”案的评析,提出了地名商标的概念以及将地名注册为商标的限制,明晰了地名商标与容易引起混淆的地理标志、原产地名称、产地标记及知名商品特有的名称等权利之间的区别。最后提出如何对地名商标加以法律保护及其正当使用的问题。
Through the analysis of the case of “white Puhuang rice wine”, this paper puts forward the concept of geographical names trademark and the restriction of registering geographical names as trademarks, clarifies the geographical names trademark, the geographical indications that cause confusion and the appellations of origin, The difference between the unique names and other rights. Finally put forward how to put the legal protection of geographical names trademark and its legitimate use.